Case Studies
5projects, each written up end to end — the problem as it actually arrived, what I tried, what didn’t work, and what shipped.
Case study
One-Spot Web App
A lightweight, brand-adaptive mobile web experience for loyalty, rewards and engagement.
100K+ members onboarded
View Case Study
Case study
hoichoi, Rethought
Improving discovery, clarity and decision-making across the OTT subscription journey.
Conversion-first flows, TV to mobile
View Case Study
Case study
e-Bill, Improved
A tax document rebuilt into the post-purchase screen brands actually wanted to own.
98% partner acceptance · 32 clients in 4 months
View Case Study
Case study
Hyperlocal Network
Neighbourhood businesses trading customers with each other, designed for a cold start.
0 → 1, two-sided marketplace
View Case StudyCase study
The eWards Design Guide
One vocabulary for colour, type, space and state — shared across Vue and Flutter.
19 modules, 2 codebases
View Case Study